Course Duration: 45 Hours (1 hrs. Daily Class or alternate class as per India Standard Time)
Course Description:
The Course in Digital Marketing will be useful in understanding the basic concept. Students will also learn component of marketing and that uses, internet and online based digital technologies.
Covered Topics / Syllabus :
• Basics Concept of the digital marketing and need.
• Website Language & Technology, Core concept of Website and Flow
• What is the role of search engine? What is GWT, and On-page and Off-page Optimization.
• Understanding Ad-words, Google Ad Types, PPC ,
• Ad Page Rank, Ad-words User Interface, Creating Ad, Campaigns.
• Facebook Profiles and Pages, Business Categories, Custom URL, Page Likes
• Facebook Marketplace, Facebook Meta Business Suite ,Handling Facebook Page and Instagram page
• Organic v/s Paid Promotion, Defining & Ad Objective, Setting Up Facebook Page Promotion
• Handling Twitter, Making a trend on twitter.
• You tube channel and YouTube Studio, Live Broadcasting
• YouTube Marketing & Google Ads for You tube Channel.
• Web Analytics Integrating with Website
• Google Analytics
• How can you start Freelancing work for digital marketing
• Freelance activities on Facebook, You tube ,Google ,Instagram, LinkedIn
• E-commerce Business, Product Catalog and posting, Remarketing Products, Payment Gateway in India.
• Mobile and WhatsApp Marketing
• What is the Affiliate Marketing and how to do?
• Lead Generation, strategies of digital marketing
Mode of Training: Online (Personalized or Batch wise) or Classroom training.
Language of Communication: English and Hindi.
Requirements: You should have an active internet, mobile or computer, pen, and paper only to join an online class.
Test / Assignment: You are expected to solve objective questions and assignments after completion of the training.