Master Social Media.
Grow Brands & Communities.
Learn the practical basics of managing social media for businesses, brands, agencies, and freelance clients. Turn scrolling into a high-paying career.
3 Months
Beginner Friendly
Real Projects
Practical Training
Portfolio Ready
Career-Focused
Daily 2 Hrs
Instructor-led Sessions
Social Media Salaries in India
Every brand needs a social media presence. The average monthly salary ranges from ₹15,000 to ₹30,000 for freshers, scaling rapidly as you build a portfolio and manage larger budgets.
| Experience Level | Average Monthly Salary (INR) |
|---|---|
| Fresher (0–1 yr) | ₹15,000 – ₹25,000 / month |
| Early Career (1–3 yrs) | ₹25,000 – ₹45,000 / month |
| Mid-Level Manager (3–5 yrs) | ₹45,000 – ₹80,000 / month |
| Senior Strategist/Head (5+ yrs) | ₹80,000 – ₹1,50,000+ / month |
SMM Executive
Handle day-to-day posting, captions, community engagement, and basic reporting for brand accounts.
Content Creator
Focus purely on ideation, Canva graphics, Reels/Shorts, and high-converting copywriting.
Freelance Manager
Work independently with multiple clients (cafes, clinics, e-commerce) to run their daily social media operations.
Core Skills You Will Gain
You will build practical skills covering the entire lifecycle of a social media campaign.
Who is this for?
- Beginners & Students: Start a career in digital media.
- Small Business Owners: Learn to market your own brand online.
- Aspiring Freelancers: Build a portfolio to attract global clients.
Comprehensive Syllabus
9 Modules. 3 Months. Action-oriented training.
Module 1: Social Media Fundamentals
- Introduction to Social Media Marketing
- Overview of Major Social Media Platforms
- Organic vs Paid Social Media Strategy
- Business & Customer Journey Basics
Module 2: Audience & Competitor Research
- Defining the Target Audience
- Building a Customer Persona
- Executing Competitor Research
- Basic Market Research Techniques
Module 3: Social Media Strategy
- Setting Social Media Goals
- Platform Selection Logic
- Defining Content Pillars
- Basic Social Media Strategy
- 30-Day Content Planning
Module 4: Content Planning & Copywriting
- Content Ideas & Formats
- Building a Content Calendar
- Writing Engaging Captions & Hooks
- Creating Call-to-Actions (CTAs)
- Basic Hashtag & Keyword Strategy
Module 5: Basic Content Creation
- Social Media Post Formats (Images, Carousels)
- Introduction to Canva
- Designing Basic Social Media Posts
- Introduction to Reels & Short Video
- Practical: Create 1 Practical Reel
Module 6: Social Media Management
- Instagram & Facebook Management
- LinkedIn & YouTube Basics
- Posting & Scheduling Tools
- Handling Comments & DMs
- Community Management Best Practices
Module 7: Growth & Advertising
- Organic Growth Strategies
- Boosting Engagement & Reach
- Social Media SEO Basics
- Introduction to Meta Ads (Facebook/Instagram)
- Basic Ad Campaign Planning
Module 8: Analytics, AI & Reporting
- Understanding Social Media Insights
- Basic Performance Metrics
- Analyzing Content Performance
- Creating Monthly Client Reports
- Leveraging AI for Social Media Workflows
Module 9: Professional Workflow & Career
- Client Brief & Workflow Management
- Content Approval Processes
- Portfolio Building
- Freelancing Basics
- Resume & Job Preparation
Portfolio: Practical Projects
Students will complete real-world tasks to build their portfolio:
- Social Media Audit & Competitor Research
- 30-Day Social Media Strategy & Content Calendar
- Copywriting: Captions & Content Ideas
- Design: Basic Social Media Posts & 1 Practical Reel
- Community Management & Basic Ad Campaign
- Social Media Report & Final Social Media Project
Get Industry Certified
Upon successful completion of the 3-month training and your final project, you will receive a verifiable certificate from Escon Info Systems.
- Shareable on LinkedIn & Resumes
- Validates Social Media Skills
Certificate of Completion
Social Media Marketing
Top FAQs
Everything you need to know before joining.
1. Do I need thousands of followers to start?
Not at all! You will learn how to grow accounts from scratch for yourself or for clients.
2. Will I learn how to make Reels?
Yes! Module 5 specifically covers the basics of creating and editing short-form video content like Reels.
3. How do I enroll?
Click "Enroll Now" below or contact our admissions team.